Ecommerce Financial Model

€49 (Basic)

  • All in-house fulfillment ecommerce businesses
  • 1 spreadsheet
  • Free support
  • Updated April 2021

How does this model compare to the Advanced & Expert templates?

Basic Advanced Expert
Price €49 €99 €149
Time scale 3 years 5 years 5 years
Fully editable
Free email support
1 hour video
Cash burn & fundraising analysis
Consolidated 3 financial statements
IFRS & GAAP compliant
Metrics report and charts
Repeat Buyers
Salary increase & indexation
Paid Acquisition channels 1 3 3
Outright & Consignment Outright only
Fulfillment In-house In-house In-house & outsourced (Amazon FBA)
SKUs categories 6 6 20
SKUs flexible launch & end dates
Employees bonuses (annual, quarterly and monthly)


4.8/5 (217 reviews)

Made by a 6+ years Investment Banker & Entrepreneur


Rémi Goncalves

Founder of Ventures Advisory

  • 5+ years London M&A investment banking Associate
  • Co-founder of
  • Founder of Ventures Advisory

Frequently Asked Questions

The Basic model is designed for anyone who is looking for a simplified version of a financial model, with all the relevant features (revenue and expenses build, KPIs, etc.) specific to Ecommerce, SaaS, Marketplaces or Mobile App businesses.

The Advanced model in comparison is a financial model for entrepreneurs or founders, startups CFOs or anyone who want to build their financial projections, or adapt their existing financial model to a suitable template investors are used to. Because the Basic model is not IFRS compliant and does not include the 3 consolidated financial statements and additional features such as valuation or fundraising tools, unlike our Advanced model, the Basic model is not suited for companies and startups looking for a comprehensive and dynamic model for fundraising, valuation, or budgeting purposes, for which we recommend to buy the Advanced template instead.

Our model templates are built so anyone with minimum knowledge of excel modelling, yet a good grasp of basic spreadsheet functions, can use the model and adapt it to their own business.

The model is pre-built with assumptions which can be changed by editing formulas. The assumptions will then flow through the rest of the model and the other tabs and update the dashboard, tables and charts automatically.

Once downloaded on your computer, the model can be used either with Microsoft Excel or Google Sheet.

Absolutely, the model is fully editable. Assumptions and input cells are indicated by a colour code included in the Read tab, yet all the formulas are freely editable so you can adapt and change the model as you like.

Yes, we provide unlimited email support for both Basic and Advanced model templates, you can email me anytime and I'll make my best to respond within 24 hours. The Advanced template also includes a free optional 30mn. onboarding as well. Should you need further support, such as personal screensharing walkthrough or support to edit the model further, please contact me via our contact form.

Absolutely. I would love to help, please go to the Contact section and leave me a message detailing your request and I will respond within 24 hours to form a proposal.

Yes. Whilst you can use my templates to build and adapt your financial projections to your business, I can help you build a fully customized financial model as per your requirements. Please go to the Contact section and leave me a message detailing your request and I will respond within 24 hours to form a proposal.

Yes. Usually I help founders and startups build a financial model to include within their investor presentation. Please go to the Consulting page to schedule a free 15mn. call with us so we can form a proposal for your project.

Click on the Buy Button at the top of the page. You will then be redirected to our partner website SendOwl where you will be able to enter your billing and payment information. We accept all major international debit and credit cards such as Visa, Mastercard or Paypal.

Yes. We accept all major credit cards, debit cards, Apple Pay, and PayPal. Payments are powered by Stripe and Paypal. All transactions are secured and your card payment information encrypted and sent directly to Stripe and Paypal, no payment details are stored on our website.

Unfortunately no. Unlike a physical product where you can send it back to the seller, because it is a digital product you can still use it after refund which makes it quite difficult for me to manage honest refunds requests. If you have any questions about the model templates and whether it is suitable for you and your business, please contact me via the Contact page ahead of purchase so I can guide you, answer any questions you have, or schedule a demo.

No, we do not charge VAT.